A fierce debate is simmering over the UK finance industry’s attitude towards crypto, blockchain, and the broader Web3 ecosystem.
One of the UK’s former top finance chiefs is sounding the alarm. George Osborne, the man who once held the nation’s purse strings, fears the UK is being left behind in an arena it once promised to lead.
From his new vantage point as an advisor to crypto exchange Coinbase, Osborne believes the UK has become too cautious, allowing its rivals to sprint ahead. In a candid piece for the Financial Times, he argued that Britain has already missed the first boat. While the once-sceptical US warmed to digital currencies, the UK hesitated.
“What I see makes me anxious,” Osborne confessed. “Far from being an early adopter, we have allowed ourselves to be left behind.”
Now, he warns, a second and even bigger wave is building in the form of stablecoins—digital currencies tied to real-world money like the dollar, that are designed to be the stable bedrock of future finance. Yet, as other global hubs roll out the red carpet, Britain is still debating the colour of the welcome mat.
“If Britain was the only financial centre in the world we could take our time to evaluate how stablecoins will develop, but we are not,” he wrote, pointing to the clear frameworks already established in “Singapore, Hong Kong, and Abu Dhabi.”
This tension between the disruptive potential of crypto and the UK’s cautious establishment recently spilled into public view. The UK’s Advertising Standards Authority pulled the plug on a television advert from Osborne’s own firm, Coinbase.
Coinbase’s ad was a pointed piece of satire, starting with a home with a leaking ceiling while a voice calmly insisted, “Everything is just fine, everything is grand,” and followed later by rocketing prices at the supermarket and burst pipes; a clear jab at the perceived fragility of the traditional financial system and how everything here in blighty currently just feels “broken”.
The ban provoked a fiery response from Coinbase CEO Brian Armstrong. He took to X, telling his followers the decision had sparked “quite a reaction.” In a thinly veiled critique of the regulators, he added, “If you can’t say it, then there must be a kernel of truth in it.”
Armstrong argued that the call for change isn’t a political swipe but a simple reality. “Needing to update the system and improve society is not a political statement on either party in the UK,” he posted. He lamented what he called “a very outdated view” that dismisses crypto as mere gambling, believing its critics have “completely missed the potential of crypto” to build a better system.
His parting shot was defiant: “We welcome the attacks and any other attempts to censor this message, as it just helps it spread.”
Our ad which got banned in the UK by the TV networks has sparked quite a reaction. If you can’t say it, then there must be a kernel of truth in it.Needing to update the system and improve society is not a political statement on either party in the UK (some have tried to turn it… https://t.co/VJqyYnnI2W
— Brian Armstrong (@brian_armstrong) August 3, 2025
Censorship has become a testy subject here in the UK as free speech advocates criticise the ‘Online Safety Bill’ of almost dystopian overreach. Under the bill, adults have to compromise their privacy by uploading ID to view not just pornography, but seemingly anything the government views as problematic; including protests of its policies.
The clash between Coinbase and the Advertising Standards Authority exemplifies the “hesitation” that worries Osborne. While the current Chancellor, Rachel Reeves, has promised to “drive forward,” and the Bank of England’s Governor, Andrew Bailey, carefully considers the rules, others are acting decisively. The US has passed legislation and its citizens can easily invest in products like Bitcoin exchange-traded funds, something still off-limits to UK retail investors.
The result, Osborne fears, is that the crypto revolution is reinforcing the dollar’s global power while the UK is left on the sidelines. “Britain’s current approach ensures the pound won’t even play a supporting role,” he warned.
His final message is a simple yet urgent plea for the country he once ran the economy of to wake up to the changes sweeping the globe. “This hesitation risks irrelevance,” he wrote. It is time for the UK to “catch up.”
And he’s not alone. His own predecessor as chancellor, Philip Hammond, also chairs a crypto firm, Copper. It seems the view from inside the Treasury and the view from the world of digital assets are starting to converge, with former guardians of the old system now championing the new.
(Image credit: Gareth Milner under CC BY 2.0 license)
See also: Cryptocurrency adoption patterns revealed in two studies
Want to learn from industry leaders? Check out leading events including Digital Transformation Week, IoT Tech Expo, Edge Computing Expo, Intelligent Automation, AI & Big Data Expo, and Cyber Security & Cloud Expo.
Explore other upcoming enterprise technology events and webinars powered by TechForge here.
